If you can’t create new ad creatives quickly, you lose. Platforms like Google, Meta, and TikTok reward fresh creatives, fast testing, and constant iteration. That’s why AI ad tools are no longer optional, they’re a competitive advantage. The good news? You don’t need to spend big to get started.
In this article, we’ll cover 6 free AI ad tools you can try right now, explain what each tool is best at, and show how marketers actually use them. We’ll also look at the best AI video tools for ads, with Invideo leading the list for good reason.
No fluff. No hype. Just tools you can use today.
Why Marketers Are Turning to AI Ad Tools
Traditional ad creation is slow.
Every new ad usually means:
- Writing new copy
- Designing new visuals
- Editing new videos
- Waiting on approvals
AI ad tools cut through that by automating the hardest parts copy, visuals, formats, and edits, so marketers can focus on testing and scaling.
Free tools are especially useful for:
- Small teams
- Solo marketers
- Early-stage brands
- Creative testing before scaling spend
Now let’s get into the tools.
1. Invideo (Best AI Ad Tool Overall)
Invideo is one of the strongest free tools you can use to create AI-powered ads, especially video ads.
It’s built for marketers who want speed without losing control. Even on the free plan, you can turn ideas into ad-ready videos in minutes.
With Invideo, you can:
- Generate ad videos from text prompts
- Create ads for social, YouTube, and display platforms
- Use AI voiceovers, captions, and visuals
- Edit and customize everything easily
If your goal is to create high-performing video ads without a studio, Invideo gives you a solid starting point.
If you want to explore how AI-driven advertising works in practice, this ai ad solution shows how marketers can create complete ad creatives using AI, without complex workflows or expensive tools.
Why marketers like it
- Beginner-friendly
- Built specifically for ads and marketing videos
- Strong free plan to test ideas
2. Canva (Easy AI-Powered Ad Creatives)
Canva has become a go-to tool for marketers, and its AI features make ad creation even easier.
You can use Canva to:
- Generate ad copy ideas
- Design static and simple animated ads
- Resize creatives for different platforms instantly
It’s especially useful for:
- Display ads
- Social image ads
- Quick creative mockups
While it’s not a full AI video engine like Invideo, Canva works well for fast, visual ad experiments.
3. Copy.ai (AI Ad Copy Generator)
Great ads start with strong copy.
Copy.ai focuses on generating ad copy for:
- Google Ads
- Facebook and Instagram ads
- Headlines, hooks, and CTAs
You simply enter a product description and target audience, and the tool generates multiple variations you can test.
Best for
- Copy ideation
- A/B testing ad messaging
- Speeding up brainstorming
It won’t create visuals, but it pairs well with video or design tools.
4. AdCreative.ai (Free Trial for Ad Visuals)
AdCreative.ai is designed specifically for ad visuals.
It uses AI to generate:
- Banner ads
- Social ad creatives
- Conversion-focused layouts
The platform focuses heavily on performance-driven design, making it useful for paid media teams.
Good fit for
- Quick visual testing
- Static and motion ad creatives
- E-commerce ads
The free tier is limited, but it’s enough to test whether the tool fits your workflow.
5. Kapwing (AI Video Ads and Captions)
Kapwing is a lightweight video tool that includes AI-powered features useful for ads.
You can:
- Auto-generate captions
- Resize videos for different ad placements
- Create short-form video ads quickly
It’s especially helpful for:
- Social ads
- Repurposing existing video content
- Teams working collaboratively
Kapwing isn’t ad-specific, but it’s flexible enough to support fast ad creation.
6. ChatGPT (Ad Ideas, Hooks, and Angles)
While not an ad tool in the traditional sense, ChatGPT is widely used by marketers for ad ideation.
You can use it to:
- Generate ad angles
- Write hooks and headlines
- Create multiple variations for testing
When paired with a visual or video tool, it becomes a powerful part of an AI ad workflow.
Best AI Video Tools for Ads (Quick Comparison)
Video consistently outperforms static ads across platforms. That’s why AI video tools deserve special attention.
Here’s how the landscape looks for marketers:
1. Invideo (Best Overall for AI Video Ads)
Invideo leads because it’s built specifically for marketing use cases:
- Video ads
- Social content
- Product demos
It balances automation with control, which matters when you’re testing and scaling ads.
2. Runway (Best for Creative Effects)
Runway offers advanced AI effects and editing tools, but it’s better suited for creative experimentation than performance ads.
3. Canva (Best for Simple Video Ads)
Canva works well for short, simple video ads but lacks deeper AI-driven storytelling.
For most marketers, Invideo remains the most practical choice for ad-focused video creation.
Creating Ads on the Go with AI
Not all marketers work from a desk.
Many teams need to create or tweak ads quickly, sometimes from a phone. In those cases, using a dedicated free ai video app can remove friction completely.
A good video maker app allows you to:
- Create video ads directly from your phone
- Generate AI-powered visuals and captions
- Publish faster without a desktop setup
This is especially useful for social-first brands and creators who value speed.
How to Build a Free AI Ad Stack
You don’t need one tool to do everything.
A simple, effective free stack looks like this:
- AI copy tool for hooks and messaging
- AI video or design tool for creatives
- One platform to test and iterate quickly
Invideo fits neatly at the center of this setup by handling the most demanding part, video ads, without slowing you down.
Final Thoughts
You don’t need a big budget to start using AI for ads.
Free AI ad tools make it possible to:
- Test ideas faster
- Create more creatives
- Reduce production bottlenecks
While many tools help with individual pieces, Invideo stands out by covering the full ad creation workflow, especially for video.
If you’re serious about scaling ads, the real advantage isn’t just automation, it’s speed. And the faster you can create, test, and iterate, the more likely you are to win.
